NEPCON China Applies For BPA Worldwide Event Membership Shelton, CT October 3,2007 ¨C NEPCON China 2007has applied for event membership in BPA Worldwide. The eventis produced by Reed Exhibitions China (Beijing, China). NEPCON China joins Reed Exhibition's Bohai Electronics Week trade show, which was first audited by BPA in 2005. BPA Worldwide will track attendance for NEPCON Chinabased on verified registration, demographics and geographic coverage. The event will have 12 months to complete its initial audit. "We strongly believe that auditing trade shows is very crucial for not only the health of the show development but also can bring numerous benefits to all stakeholders," reported Josephine Lee, East China Vice President, Reed Exhibitions China. "We decided to use BPA again to audit NEPCON CHINA, held in Shanghai, by verifying and certifying our registration and number of visitors. With audited figures, we can further strengthen the marketing activities to our exhibitions with higher accountability and creditability. We also believe that quantity is not the only key issue for a trade show, but also quality which is even more important." "We are pleased that NEPCON Chinahas applied for membership in BPA Worldwide," said BPA president and CEO Glenn Hansen. "We applaud the Reed Exhibitions China for providing exhibitors and prospects with the solid assurance of an independent attendance audit conducted according to our world-respected, uncompromising standards. With a BPA audit, sponsors and exhibitors can be confident that audience claims are accurate, and that they have the verified data that they need to assess an event's effectiveness in serving its market." About BPA Worldwide A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 25 countries. Worldwide, BPA serves more than 2,500 media properties¡ªincluding over 1,900 B-to-B publications, more than 400 consumer magazines and newspapers, 100+ Web sites, and events, email newsletters, databases, wireless and other advertiser-supported media¡ªas well as more than 2,600 advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. About CCPIT Electronics & Information-Industry Sub-Council For media enquiry: Echo Lu |
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