Automotive World China Technology Forum: ADAS Development, Integration & Validation

Activity:Automotive World China Technology Forum: ADAS Development, Integration & Validation

Time:    4/25-4/26 2017

Place:1th Shanghai World Expo exhibition center, conference room B


Day 1

Automotive World China Technology Forum: ADAS Development, Integration & Validation


Topic:  Welcome Remarks
Speaker: Wilson Fung, Vice President, Reed Exhibitions


Topic: Opening Remarks

Speaker: Liangyu Chen, Partner & Consulting Director, Timer China

Block I
ADAS Data & Architecture Change


 Topic: Future-oriented Open AI Computational Ecology

Speaker: Yongbin Jin, Business Development Director, ARM Electronic Technology Shanghai Co.,Ltd



Topic: NVIDIA Autonomous Driving

Speaker: Chen Xi, Senior Business Development Director, NVIDIA


Topic: MBSE: Application of Simulation in ADAS Function Development

Speaker: Yang Xu, R&D Project Engineer
Peugeot Citro?n Group Asia Operations R & D Center


Topic: Tech Panel: Where the Upspring of Smart Cars will Drive Automotive Electronics to?


 Lunch Break

Block II  ADAS vs. Digital Cockpit Fusion

【Joint Tech Session 01】: Integration of ADAS into Digital Cockpit


 Topic: Prospect of HMI development  for ADAS system ---- AR-HUD product introduction

Speaker: Wu Shuang,HUD Product General,Continental


Topic: The Application of AR-HUD in Vehicle
: Wang Yunfan,General  Manager,Fervcloud


Tea Break


【Joint Tech Session 02】: New E/E Architecture for Future Applications


Topic: Vehicle-based Ethernet: Development and Application Trends

Speaker: Liu Peng, Business Development Manager, NXP Semiconductors


Topic: Vehicle Ethernet & ADAS Applications
Speaker: Deng Tao, Marketing & Sales Manager, Broadcom Limited


Tech Panel: Convergence of cockpit electronics modules? Convergence extended to ADAS?


Business Networking Buffet


Day 2

 Block III.  Senser Performance & Development

【Joint Tech Session 03】Car-borne Radar: Identification & Modeling


Topic: Development and Application of Velodyne Laser Radar

Speaker: Weng Wei, Asia Pacific Director, Velodyne


Topic: Nextgen 77GHz Millimeter-Wave Radar Development
Speaker: Yuan Shuai, Chair & CTO, Hangzhou Zhibo Technology

【Joint Tech Session 04】Image Recognition: Precision vs. Processing


Topic: ADAS Solution Based on Image Recognition

Speaker: Tan Hong,IS DGM Director of Industry and Automotive Marketing, Toshiba


Topic: Visual Perception in ADAS

Speaker: Zhou Xiang, Deputy General Manager, Minieye


Topic: Tech Panel: AEB Requirements

Speaker for Sensors & Technology Roadmap Comparison


Lunch Break

Block IV.  Control Strategy Development & Testing

【Joint Tech Session 05】MBSE & Automotive Electronics Control Development


Topic: Virtual Testing Methods of ADAS System

Speaker: Huang Xiao, GM, IPG Automotive (Shanghai) Ltd.


Topic: Analytical Method to Verify ADAS and Qualify Sensors
Speaker: Lin Yusen, Executive Director, Exida


Tea Break

【Joint Tech Session 06】Sensor and ADAS System Testing and Evaluation Methods


Topic: Common EMC Problems & Solutions in ADAS System

Speaker: Qianghua Xu, Chief Engineer
Enning Safety Technology (Shanghai) Co., Ltd


Topic: ADAS Sensor-In-The-Loop System and Testing Methods

Speaker: Shanglou Chen, Manager,
HiRain Technologies Inc


Topic: Tech Panel:How to Combine Different Speed, Road Conditions, Simulation Scenarios to Design ADAS Testing System more Efficiently



The specific agenda of activities subject to the scene, explaining All Rights Reserved by the organizers

Fee: 3800RMB/person

Participation,please contact

Edison Li

Reed Exhibition Co.,(Shanghai) Branch

Leading Exhibitors

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