April 19-21, 2023
Shanghai World Expo Exhibition & Convention Center

Horizon Sales Partners with GEN3 as Exclusive North American Distributor

Horizon Sales, the Midwest’s most trusted source for electronics assembly and soldering equipment and supplies, is pleased to announce that it signed an agreement with GEN3, a world-leading British manufacturer of test and measurement equipment. Under the agreement, Horizon Sales will be the exclusive North American distributor of GEN3 products throughout the United States, Mexico and Canada. The agreement was made last week during the SMTA International conference and exhibition in Rosemont, IL.

“All of us at Horizon Sales are excited to partner with GEN3,” said Dave Trail, President. “Their electronics test and measurement products are specialist in nature, which provides us with a unique selling proposition and advantage within our sales channels. We can add value to all electronic manufacturing companies through the Gen3 solution offering from the Tier III Contract Manufacturers to Tier I and the large household name military and aerospace organizations.“

Graham Naisbitt, Chairman and CEO of GEN3, added, “We are proud to have come to an agreement with Horizon Sales, expanding their portfolio of superior and quality equipment to include our GEN3 products. The Horizon Sales team has already made us feel that we have simply extended our GEN3 family. They are the experts in their field with more than 25 years representing industry-leading equipment, and we are confident that our test and measurement equipment complements their existing product range well. These factors, combined with Horizon Sales’ extensive geographical reach, excites us about the potential possibilities within markets that have established needs such as automotive, medical, aviation and aerospace. It’s the right time to extend our coverage in the landscape that Horizon Sales covers, and we look forward to them introducing GEN3 solutions to these markets.”